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After 100 years and four generations in the business, Lindbergs, a family company recycling and refining iron and metal, decided it was time for a refresh. We had the honor of defining and communicating their unique recipe for success: the Lindberg Equation.  Lindbergs’ approach is all about balancing precision with personal connection. By valuing and counting on every detail, from raw materials to customer relationships, Lindbergs creates lasting value – not just for today, but for the future.  Our task was to bring their story to life, celebrating a century of expertise while looking ahead to the next. Together with creative director Rickard Villard we revitalized the brand and narrative. And with the help of illustrators Pablo Amargo and Robert Hanson we built a library of smart and beautiful illustrations to further enhance the story of Lindbergs.