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Goalplan is a collaboration tool that enables organizations with distributed employees to work better together. We helped Goalplan to streamline their brand and communication through a new brand platform, visual identity and website. The new brand identity is inspired by the people using the platform and emphasises the collective power that is fuelled by individuals’ potential and efforts. We wanted the human touch to shine through and an analogue feel to counter the digital space we operate in. Crush your goals with Goalplan!