Backfabrik
Situated in the vibrant heart of Berlin, this historically significant building, once a bread factory, has transformed over the last twenty years into a cornerstone of the city's thriving tech scene. Notable companies, including Hello Fresh, have scaled to unicorn status under its roof.
On top of this building stands a commanding lighthouse, a feature we've intentionally woven into the storytelling. The "Lighthouse of Berlin" not only marks this location but also serves as a metaphor, similar to traditional lighthouses guiding ships to safety. It represents a beacon of inspiration, guiding brave innovators as they navigate the uncharted waters of the tech industry.
The palette is directly influenced by the building itself, with design elements inspired by the beacon's illuminating presence. The design language bridges the historical essence of the building with its contemporary identity as a hub of innovation.
Brand Platform
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Visual Identity
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UI Design
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UX Design
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Website
Backfabrik is so much more than just a building; it’s a meeting place for innovators and visionaries shaping tomorrow together. With Several by our side, we’re not only a natural part of Berlin’s tech scene – we are the Lighthouse of Berlin.
Helge Gernhardt/ CEO / Backfabrik
BLANKENS
BackFabrik
BORD
CERVERA
CLAES DALÉN
Coop Skärgården
Coop Port 73
CUCINA POVERA
Goalplan
HYPER ISLAND
Gällnö
JEANERICA
RED BULL
Sky Showtime
Snacka om Sjukt
Stefan Ekengren
STELLY EKONOMI
Svenska Brasserier
TOTEME
Universal Music